Professional Certification in Digital Marketing

Case Study: Successful case studies - Advertising Success

Live Demonstration: Analyze live Google Ads and Social Media Ad Accounts to learn from others

Hands-On Sessions: Setup your campaigns on all platforms.

1. Learn key terminologies used in the Digital Industry
2. Budgeting Exercise: Effectively use and allocate marketing budget across platforms
3. Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using the Google Ads Platform
4. Using the Google Keyword Planner to find effective keywords
5. Setup Google Ads account: Create, Manage, and optimize Google Search, Display Campaign
6. Learn the basics of programmatic advertising (RTB)
7. Create, Manage, and optimize YouTube Video Advertising Campaigns
8. Create, Manage, and optimize Mobile Marketing campaigns
9. Run Reports, Analyse, and audit the Performance of Google AdWords Campaigns
10. Increase your website’s visibility through Search Engine Optimisation (SEO) techniques
11. Create a Search Engine Optimization RoadMap
12. Audit the performance and understand how to effectively manage the SEO Team (Agency)
13. Audit SEO Strategy, and check website health report
14. Using tools to check a website's readiness for Google Search results
15. Setup Google Search Console
16. Learn to optimize landing pages for lead generation
17. Use Google Analytics (GA4) to run reports & and interpret the data from various source
18. Learn to create strategies for lead-generation campaigns
19. Create a formal Social Media Marketing plan for your business
20. Analyze and optimize your overall Social Media Marketing activity
21. Use suitable Social Media channels for different business goals and objectives
22. Execute social media advert campaigns to create, measure, and optimize your social media campaigns
23. Use LinkedIn for B2B Marketing
24. Learn to use Snapchat to target the youth
25. Use of #Hashtag on Twitter and Instagram
26. The concept of Social Media Listening Tools & and how they work
27. Learn ways to promote your business to generate sales & and effectively use your marketing budget.

This course is designed for professionals who want to maximize the impact of the marketing efforts through the effective use of powerful digital tools.

This is a zero theory, 100% practical hands on experience course. It is suitable for:

• Marketing Executives
• Managers and Senior Management:
• IT Managers
• Business Owners and Entrepreneurs
• CMOs (Chief Marketing Officers)
• Sales Professionals
• Event Managers
• Social Media Managers
• Performance Marketing & Lead Generation Teams.

Our modules are tailored to provide hands-on, practical experience, giving you the expertise to manage real-world campaigns confidently. From SEO to social media management, you'll gain in-demand skills to help businesses grow online.

Many of our alumni have transitioned to freelancing, building successful portfolios and securing long-term clients. With the growing demand for digital marketing, freelancing offers flexibility, unlimited income potential, and the chance to work with diverse brands and industries globally. 

In this course, you will learn the following key concepts and skills to excel in digital marketing:

1. Search Engine Optimization (SEO): Learn techniques to increase your website's visibility and rank higher in search engine results pages, driving organic traffic to your site. 

2. Pay-Per-Click (PPC) Advertising: Master the use of Google AdWords platform to create effective PPC campaigns and drive qualified traffic to your website through targeted advertising. 

3. Display and Social Media Advertising: Discover how to plan and execute impactful display and social media advertising campaigns to reach and engage your target audience. 

4. Email Marketing: Learn how to capture, segment, and manage email subscribers, and develop strategies for planning and executing successful email marketing campaigns. 

5. Social Media Marketing: Understand the different social media channels available and learn how to leverage them effectively to achieve your business goals and objectives. 

6. Social Media Campaign Measurement and Optimization: Explore techniques for measuring and analyzing the effectiveness of your social media campaigns and optimizing them for better results. 

7. Mobile Marketing: Gain insights into the advantages of mobile marketing and learn how to leverage its micro-targeting capabilities to reach your audience effectively. 

8. Overall Digital Marketing Analysis and Optimization: Learn how to analyze and optimize your digital marketing activities across various channels to drive better results and ROI. 

9. Digital Marketing Planning: Develop the skills to create a formal digital marketing plan for your business, aligning your marketing efforts with your overall business objectives. 

10. Innovation and Disruption: Understand the importance of innovation in digital marketing, and learn how to disrupt the market before you are disrupted, staying ahead of the competition. 

11. Conversion Optimization: Learn strategies and techniques to optimize your website and landing pages to increase conversion rates and maximize the value of your website traffic. 

12. Lead Generation: Discover effective methods for generating high-quality leads through various digital marketing channels, including email marketing, social media, and content marketing. 

13. LinkedIn Masterclass: Gain in-depth knowledge and skills in leveraging LinkedIn as a powerful platform for professional networking, lead generation, and personal branding. 

14. Social Media Listening: Understand the importance of social media listening and learn how to effectively monitor and analyze social media conversations to gain insights, identify trends, and enhance your marketing strategies.

By mastering these concepts and skills, you will be equipped with the knowledge and tools to excel in the dynamic field of digital marketing and drive success for your business or career.